Product: Xerox DocuPrint M750
My Role: Technical Product Manager
Target Customer: SOHO (Small Office / Home Office)
Overview: Xerox sells and manufactures a variety of printing products; there can be functional consistency issues across these various products; this can negatively impacted the perception of the Xerox brand. I had ownership for driving consistency requirements for software protocols and image quality settings within the SOHO product lines.
Outcome: Successfully launched. Market coverage expanded by 15% to 25%.